Note: I didn’t design the original logotype.
A creative agency based in Cancún, dedicated to brand development, marketing, and social media.
The company was founded in 2015 by Bernardo Enríquez.
Under the concept of ‘miscelánea creativa’, we developed a visual identity inspired by traditional Mexican markets, drawing inspiration from the hand-painted shop signs of past decades.
The ‘Marchanteam’.
I was the shoe.
Each avatar represents a member of our team; most were customized to each person’s preferences.
Here are additional unused designs.
They were used across social media advertising, email signatures, and business cards.
For each service that Marchante offered, animations were crafted in the style of painted walls advertising music events (‘Bardas de baile’), echoing how concerts by national groups and bands are traditionally promoted.
All of this culminated in an ambitious web project that, unfortunately, could not be completed.
We also achieved exposure through email campaigns and social media, showcasing a wide range of content:
animations, mini-games, comics, illustrations, etc.
The work is rich in colloquialisms, regional idioms, and references to Mexican popular culture and street aesthetics.
‘Por nuestros muertitos’ – Day of the Dead Campaign 2016
This illustration for National Taco Day, “Anatomía de un Delicioso Taco”, garnered national attention and was widely adopted by graphic designers working with restaurants and taco stands across Mexico as a template for representing the taco.
‘Anatomía de un Delicioso Taco’ – National Taco Day 2016
Christmas Posadas 2015
Christmas Posadas 2016
‘Trompo de Pastor’
Check out their social media: Facebook – Instagram –Youtube
More stuff I did during those days:
Bizango
‘El pollo que quería volar y no podía’
Brand merch ideas.
‘Marchanteatro’